LET'S LIVE ... ONLINE
Since I started my career as an architecture student I have understood that there are events during the year that I cannot give up. Experiences that allow me to feed my curiosity, but above all give me the opportunity to discover new realities. Among the events dear to me there are certainly the Salone del Mobile and the FuoriSalone.
Unfortunately, however, this year, due to Covid19, they were canceled and postponed to next year. We will therefore not have the opportunity to relive the magic of getting lost in the streets of Milan, of walking non-stop in the various districts, from Tortona to Lambrate, from Ventura to 5Vie. Despite the postponement of the event in 2021, many exhibitors and designers have not lost heart and have created a digital salon. Anyone with a click can participate.
Viabizzuno is one of these. Through its website (https://viabizzuno.com/it/ ), the Bolognese lighting brand allows anyone to enter and visit its annual pavilion. This year the visit is possible through a 3D model that catapults us directly into the garden of the store in Brera.
We can imagine being seated at one of the tables set out outside in Via Solferino 18, with the Viabizzuno crew wandering among the people in their unmistakable blue uniforms and serving us a cocktail, all while watching "Abitiamoci". This is the name of the pavilion that Mario Nanni presented on 21 April (the day when the 2020 Salone should have officially started) through Microsoft's TEAMS platform.
“Abitiamoci” as Mario Nanni describes it is “dedicated to the home and to our well-being together with the light”. A clear volume, "wire", which welcomes natural light to accommodate the artificial light of the new lamps and new products by Viabizzuno, products made with respect for the environment and with recycling of materials. In the center, a bookcase welcomes a lemon tree, the symbol that puts nature back at the center of living.
The pavilion wants to focus on our way of life and on the house.
A reflection on the place, today more than ever, the fulcrum of our life and on the importance of the theme of light in the spaces we live in.
Although this pandemic has crystallized the world, design does not stop and allows us to experience a new and unprecedented digital salon.
Perhaps more than ever, within everyone's reach.
- ANDREA DI CINZIO -
Via Solferino 18, 20121 - Milan
LET'S LIVE >>> https://viabizzuno.com/it/
CONCEPT | LET US LIVE milanoduemilaventi © viabizzuno
Storytelling through 3D model | LET US LIVE milanoduemilaventi © viabizzuno